After getting a good perception of the customers’ expectations, we need to design our products or services to meet their demands to the maximum extent. When this is done, automatically customers develop an attachment to our products or services and would like to continue their collaboration with us. In order to keep the customers satisfied at all times, we need to keep changing our offers according to their changing tastes and demands. For the success of a company, CX Management is very essential at every step which means providing the customers “The right message in the right place at the right time, every time.